HERA is a contemporary, luxury Seoul-based beauty brand
that defines and creates the trends in beauty standards to be delivered
together with the value of Korean women across the world.
Seoul, the city that unveils new layers of beauty each and every moment
Right at this very moment
Be yourself, shine bright
Seoul beauty is about finding one’s natural beauty that lies deeply in having
a strong inner sense of confidence
and bringing it out to shine - This is the philosophy of HERA.
not afraid of being herself
To Seoulista, beauty is about being true to herself.
She knows what’s best for her and never stops exploring.
Her beautiful style is never too much, and instead,
truly shows her taste and sense of beauty.
A series of routines connected into one for beauty
that comes from deep within
HERA’s skincare and makeup are one perfectly connected routine that helps
you show your true self,
starting from the deepest part of the skin and then moving through
the outwardly shown colors.